Writing for multimedia and the Web
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Introduction Part I Interactive Media and the Writer Interactivity and the Writer Writing for Many Media High-Level Design, Management, and Technical Skills Useful to the Interactive Writer The Multimedia Production Team Script and Proposal Formatting Key Points from Part I Part II: Writing Nonnarrative Informational Multimedia and Web Sites Principles of Nonnarrative Informational Multimedia Nonnarrative Informational Media Structure Introduction to the Informational Multimedia Case Studies Writing a Marketing Web Site From Proposal to Meta Tags: Prudential Verani Realty Corporate Web Site Case Study: T. Rowe Price Web Site Research Portal Web Site & The Online Feature Story: Britannica.Com & The Harlem Renaissance Online Advertising Case Study: Zdu Museum Kiosk Case Study: The Nauticus Shipbuilding Company Educational Multimedia Case Study: Sky High Training Case Study: Vital Signs Key Points from Part II Part III: Writing Narrative Multimedia Interactive Multimedia Narrative and Linear Narrative The Elements of Interactive Multimedia Narrative Introduction to Narrative Multimedia Case Studies Puzzle-Based Game Case Study: The 11th Hour: The Sequel to the 7th Guest Cinematic Narrative Case Study: Voyeur Parallel Stories Narrative Case Study: The Pandora Directive Worlds Narrative Case Study: Dust: A Tale of the Wired West Key Points from Part III Part IV: Conclusion: Becoming a Successful Interactive Writer Appendix Index