Who won the social media March Madness bracket? Demand shifters for Twitter followers
暂无分享,去创建一个
Hyun-Woo Lee | Heetae Cho | Emily M. Newell | Sanghoon Kim | Heetae Cho | Hyun-Woo Lee | Sanghoon Kim
[1] H. Hansen,et al. Factors affecting attendance at professional sport events. , 1989 .
[2] D. Coates,et al. Novelty Effects of New Facilities on Attendance at Professional Sporting Events , 2005 .
[3] Michael B. Devlin,et al. Examining the World’s Game in the United States: Impact of Nationalized Qualities on Fan Identification and Consumption of the 2014 FIFA World Cup , 2016 .
[4] Joon Soo Lim,et al. The impact of engagement motives for social TV on social presence and sports channel commitment , 2015, Telematics Informatics.
[5] E. Franck,et al. Talent and/or Popularity: What Does it Take to Be a Superstar? , 2010 .
[6] Neil C. Schwertman,et al. Can the NCAA basketball tournament seeding be used to predict margin of victory , 1999 .
[7] Victor A. Matheson,et al. Anomalies in Tournament Design: The Madness of March Madness , 2010 .
[8] Trevor Collier,et al. The “Cinderella Effect”: The Value of Unexpected March Madness Runs as Advertising for the Schools , 2020 .
[9] Dae Hee Kwak,et al. Sponsorship-Linked Marketing: Introduction to Topics , 2015 .
[10] H. Bauer,et al. Brand Image and Fan Loyalty in Professional Team Sport: A Refined Model and Empirical Assessment , 2008 .
[11] Patrick De Pelsmacker,et al. The influence of ad-evoked feelings on brand evaluations: : Empirical generalizations from consumer responses to more than 1000 TV commercials , 2013 .
[12] B. Soebbing,et al. Major League Baseball and Twitter usage: the economics of social media use. , 2015 .
[13] H. Chang,et al. Social media as a marketing tool for events , 2019, Journal of Hospitality and Tourism Technology.
[14] Constantino Stavros,et al. Understanding fan motivation for interacting on social media , 2014 .
[15] Daniel C. Funk,et al. Understanding Brand Loyalty in Professional Sport: Examining the Link Between Brand Associations and Brand Loyalty , 2001 .
[16] Dewayne Moore,et al. A Multilevel Approach to Scale Development in Sport Tourist Nostalgia , 2017 .
[17] Michael Miller,et al. The influence of social media on fan reactionary behaviors , 2016, Telematics Informatics.
[18] S. Rosen. The Economics of Superstars , 1981 .
[19] Victor A. Matheson,et al. An Economic Slam Dunk or March Madness? Assessing the Economic Impact of the NCAA Basketball Tournament , 2003 .
[20] Thilo Kunkel,et al. Consumers’ Perceived Value of Sport Team Games—A Multidimensional Approach , 2017 .
[21] Brett Hutchins,et al. THE ACCELERATION OF MEDIA SPORT CULTURE , 2011 .
[22] John L. Crompton,et al. Beyond economic impact: an alternative rationale for the public subsidy of major league sports facilities. , 2004 .
[23] Lane T. Wakefield,et al. Sports fan experience: Electronic word-of-mouth in ephemeral social media , 2017 .
[24] Stephen W. Dittmore,et al. Exploring the Factors Affecting Popularity in Social Media: A Case Study of Football Bowl Subdivision Head Coaches , 2014 .
[25] R. Simmons,et al. Superstar Effects in Sport , 2003 .
[26] Daniel C. Funk,et al. Measuring the Motives of Sport Event Attendance: Bridging the Academic-Practitioner Divide to Understanding Behavior , 2009 .
[27] B. Soebbing,et al. Consumer Interest in Major League Baseball: An Analytical Modeling of Twitter , 2016 .
[28] Pushp P. Patil,et al. Sports clubs' use of social media to increase spectator interest , 2018, Int. J. Inf. Manag..
[29] Regina Madalozzo,et al. Brazilian Football , 2009 .
[30] Competitive Balance and Attendance in Major League Baseball: An Empirical Test of the Uncertainty of Outcome Hypothesis , 2008 .
[31] Machar Reid,et al. Tennis influencers: The player effect on social media engagement and demand for tournament attendance , 2020, Telematics Informatics.
[32] A. Stephen,et al. The future of social media in marketing , 2019, Journal of the Academy of Marketing Science.
[33] Douglas M. King,et al. Seed distributions for the NCAA men’s basketball tournament , 2011 .
[34] S. J. Chinn,et al. Meeting Relationship-Marketing Goals Through Social Media: A Conceptual Model for Sport Marketers , 2010 .
[35] Robert Macdonald,et al. Demand for Sport , 2003 .
[36] Angeline G. Close,et al. Engaging the Consumer through Event Marketing: Linking Attendees with the Sponsor, Community, and Brand , 2006, Journal of Advertising Research.
[37] H. Gibson,et al. Destination Image and Intent to Visit China and the 2008 Beijing Olympic Games , 2008 .
[38] Daniel Lock,et al. Sport and social media research: A review , 2015 .
[39] S. Jacobson,et al. Modeling the winning seed distribution of the NCAA Division I men׳s basketball tournament ☆ , 2015 .