Information search and choice accuracy as a function of task complexity and task structure

Abstract Previous research has consistently shown that subjects switch to noncompensatory information search behaviour when task complexity increases. However, a rather specific class of tasks was used in these studies for which complete information search is not necessary to attain accurate task performance. In the present study information search behaviour, choice accuracy, subjective difficulty and confidence were registered under various task complexity conditions in two different task environments. In the first task, subjects had to make a choice between apartments; in the second task, a choice was required between baskets containing groceries of different prices. Forty subjects made choices by means of computerized information boards. The results showed effects of both complexity and type of task on information search behaviour. The lowest proportion of requested information and the most variable search pattern was observed for the apartments task in the complex task condition. However, accuracy remained constant over all complexity conditions. Together, the results suggest that under high task complexity levels subjects try to work smarter rather than harder. In the context of a choice requirement the specific task structure may allow them to switch to noncompensatory strategies while maintaining accuracy and avoiding the integration of large amounts of information.

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