Study on Stackelberg Game of Supply Chain Coordination with Dual-Channel

Nowadays more and more manufacturers distribute products through the dual-channel which is consisting of a traditional retail channel and a direct channel.The authors analyze the characteristics of supply chain with dual-channel and present the models,consisting of a manufacture and a retailer.In order to scientifically analyze the demand strategies,price strategies and other competitions strategies,the authors also make a comparative analysis on the equilibrium results of the games in the two kinds of distribution channel.