Women in tourism: Shifting gender ideology in the DR

The purpose of this study is to explore the ways in which the employment of women in the tourism industry has challenged or reinforced the traditional machismo–marianismo gender ideology in the Dominican Republic. Semi-structured individual, coupled, and group interviews were conducted in 12 coastal communities to investigate residents’ perceptions about gender ideology as it intersects with the employment of women in tourism. The findings reveal tourism employment as a source of opportunity, with women gaining economic and social independence, but also conflict as women and men negotiate new gender roles and identities. Emphasizing issues such as the double workload, negotiating domestic tasks with partners, and tension resulting from employment, this study illuminates the pressing practical needs of Dominican women.

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