论文信息 - Product Innovation Management in Spain

Product Innovation Management in Spain

In line with the latest studies of product innovation management, Angel Martinez Sanchez and Luis Navarro Elola report results from their study of 56 industrial firms in Spain. The results reveal a systematic process of new products development with little consideration given to innovation, but with a contrasting preoccupation with market activities.

A. Sánchez | L. N. Elola

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