Data processing method and device and elevator frame

The embodiment of the invention provides a data processing method and device and an elevator frame and belongs to the technical field of advertisements. The data processing method comprises the steps that a server obtains an identifier obtained by a user terminal when the elevator frame is acquired; according to the corresponding relation between the identifier of the stored elevator frame and electronic media resources, the electronic media resources corresponding to the identifier acquired by the user terminal are obtained; the obtained electronic media resources are sent to the user terminal. According to the data processing method, the identifier obtained by the user terminal when the elevator frame is acquired is obtained through the server, accordingly the electronic media resources corresponding to the identifier acquired by the user terminal are obtained according to the corresponding relation between the identifier of the stored elevator frame and the electronic media resources, further a user can obtain contents in a paper poster in the elevator frame through the electronic media resources, and finally the obtained electronic media resources are sent to the user terminal so that the user can obtain the effect that what you see is what you get.