We investigate polarization properties of neutral exciton emission in single self-assembled InAs/GaAs quantum dots. The in-plane shape and strain anisotropy strongly couple the heavy and light hole states and lead to large optical anisotropy with non-orthogonal linearly polarized states misaligned with respect to the crystallographic axes. Owing to a waveguiding experimental configuration, luminescence polarization along the growth axis has been observed revealing the presence of shear components of the deformation tensor out of the growth plane. Resonant luminescence experiments allowed determining the oscillator strength ratio of the two exciton eigenstates. Valence band mixing governs this ratio and can be very different from dot to dot, however the polarization anisotropy axis is quite fixed inside a scanned area of one \mum^{2} and indicates that the in-plane deformation direction to which it is related has a correlation length of the order of magnitude of one \mum^{2}.