Knowledge management and coopetition: How do cooperating competitors balance the needs to share and protect their knowledge?

Abstract Coopetitors need to manage interorganizational knowledge flows to balance cooperative knowledge sharing and competitive knowledge protection. The question of how to balance these has received little research attention, with most studies analyzing knowledge sharing or protection separately. To address this gap, we develop a theoretical framework on coopetitive knowledge sharing and knowledge protection practices. This framework is based on a literature review of coopetitive interorganizational knowledge management. To complement and refine this initial framework, we build on insights from a qualitative study that gathered data from 11 semistructured interviews with key informants of Latin American firms. We show that a balance between knowledge sharing and knowledge protection in coopetition is facilitated when coopetitive interorganizational knowledge management helps coopetitors share general and project-specific knowledge while they withhold core knowledge about their firms and clients. To achieve this balance, firms combine formal and informal knowledge protection practices. As theoretical implications, we provide a fine-grained and synoptic understanding of the characteristics of knowledge management among coopetitors. As managerial implications, we call managers' attention to the need to find a balance between knowledge sharing and protection that will help clearly define what kind of knowledge is shared or protected when firms cooperate with rivals.

[1]  P. Ritala,et al.  Knowledge sharing, knowledge leaking and relative innovation performance: An empirical study , 2015 .

[2]  Devi R. Gnyawali,et al.  Co‐opetition and Technological Innovation in Small and Medium‐Sized Enterprises: A Multilevel Conceptual Model , 2009 .

[3]  Augustine A. Lado,et al.  COMPETITION, COOPERATION, AND THE SEARCH FOR ECONOMIC RENTS: A SYNCRETIC MODEL , 1997 .

[4]  Ana María Herrera,et al.  Why so Small? Explaining the Size of Firms in Latin America , 2005 .

[5]  Richard E. Boyatzis,et al.  Transforming Qualitative Information: Thematic Analysis and Code Development , 1998 .

[6]  Cecilia Enberg,et al.  Enabling knowledge integration in coopetitive R&D projects — The management of conflicting logics , 2012 .

[7]  B. Kogut The network as knowledge : Generative rules and the emergence of structure , 2000 .

[8]  Xu Jiang,et al.  Managing knowledge leakage in strategic alliances: The effects of trust and formal contracts , 2013 .

[9]  P. Ritala,et al.  Incremental and Radical Innovation in Coopetition—The Role of Absorptive Capacity and Appropriability , 2013 .

[10]  Mosad Zineldin,et al.  Co‐opetition: the organisation of the future , 2004 .

[11]  Pia Hurmelinna-Laukkanen,et al.  The availability, strength and efficiency of appropriability mechanisms - protecting investments in knowledge creation , 2009, Int. J. Technol. Manag..

[12]  David Salvetat,et al.  Inter-organizational knowledge management in a coopetitive context in the aeronautic and space industry , 2013 .

[13]  M. Bengtsson,et al.  The coopetition paradox and tension: The moderating role of coopetition capability , 2016 .

[14]  C. A. Benavides-Velasco,et al.  Cooperation, competition, and innovative capability: a panel data of European dedicated biotechnology firms , 2004 .

[15]  Marcel Bogers,et al.  Coopetition: a systematic review, synthesis, and future research directions , 2015, Review of Managerial Science.

[16]  Paul Chiambaretto,et al.  Managing tensions related to information in coopetition , 2016, The Routledge Companion to Coopetition Strategies.

[17]  Devi R. Gnyawali,et al.  Impact of Co-Opetition on Firm Competitive Behavior: An Empirical Examination , 2006 .

[18]  M. Bengtsson,et al.  ”Coopetition” in Business Networks—to Cooperate and Compete Simultaneously , 2000 .

[19]  Arvind Parkhe,et al.  Competing and Cooperating Similarity in Global Strategic Alliances: An Exploratory Examination , 2009 .

[20]  M. Nieto,et al.  The importance of diverse collaborative networks for the novelty of product innovation , 2007 .

[21]  Dan Li,et al.  Governance in Multilateral R&D Alliances , 2011, Organ. Sci..

[22]  R. Gulati,et al.  The dynamics of learning alliances: competition, cooperation, and relative scope , 1998 .

[23]  Hervé Dumez,et al.  Qualitative research revisited: epistemology of a comprehensive approach , 2015 .

[24]  Elias G. Carayannis,et al.  The wealth of knowledge: converting intellectual property to intellectual capital in co-opetitive research and technology management settings , 1999 .

[25]  P. Ritala Coopetition Strategy – When is it Successful? Empirical Evidence on Innovation and Market Performance , 2001 .

[26]  Sascha Kraus,et al.  Coopetition research: towards a better understanding of past trends and future directions , 2015 .

[27]  P. Ritala,et al.  What's in it for me? Creating and appropriating value in innovation-related coopetition , 2009 .

[28]  J. Fereday,et al.  Demonstrating Rigor Using Thematic Analysis: A Hybrid Approach of Inductive and Deductive Coding and Theme Development , 2006 .

[29]  Kwai-Sang Chin,et al.  Identifying and prioritizing critical success factors for coopetition strategy , 2008, Ind. Manag. Data Syst..

[30]  Matthew B. Miles,et al.  Qualitative Data Analysis: An Expanded Sourcebook , 1994 .

[31]  Aihie Osarenkhoe A coopetition strategy – a study of inter‐firm dynamics between competition and cooperation , 2010 .

[32]  Pia Hurmelinna-Laukkanen,et al.  Tug of war in innovation - coopetitive service development , 2009, Int. J. Serv. Technol. Manag..

[33]  M. Bengtsson,et al.  The coopetition paradox and tension in coopetition at multiple levels , 2014 .

[34]  Elias G. Carayannis,et al.  Leveraging knowledge, learning, and innovation in forming strategic government–university–industry (GUI) R&D partnerships in the US, Germany, and France , 2000 .

[35]  Michael H. Morris,et al.  Coopetition as a Small Business Strategy: Implications for Performance , 2007 .

[36]  Philip Powell,et al.  Co-opetition and knowledge transfer , 1999, DATB.

[37]  P. Ritala Is coopetition different from cooperation? The impact of market rivalry on value creation in alliances , 2009 .

[38]  Sascha Kraus,et al.  Innovation in knowledge-intensive industries: The double-edged sword of coopetition , 2013 .

[39]  P. Hurmelinna-Laukkanen,et al.  Coping with rivals’ absorptive capacity in innovation activities , 2014 .

[40]  Devi R. Gnyawali,et al.  Walking the tight rope of coopetition: Impact of competition and cooperation intensities and balance on firm innovation performance , 2014 .

[41]  D. Faems,et al.  Coopetition and product innovation performance : The role of internal knowledge sharing mechanisms and formal knowledge protection mechanisms , 2016 .

[42]  Annika Tidström Managing tensions in coopetition , 2014 .

[43]  Anselm L. Strauss,et al.  Basics of qualitative research : techniques and procedures for developing grounded theory , 1998 .

[44]  M. Leiblein,et al.  How Firms Capture Value From Their Innovations , 2013 .

[45]  Anne-Sophie Fernandez,et al.  Managing Coopetitive Tensions at the Working‐Group Level: The Rise of the Coopetitive Project Team , 2015 .

[46]  Wenpin Tsai Social Structure of Coopetition Within a Multiunit Organization: Coordination, Competition, and Intraorganizational Knowledge Sharing , 2002 .

[47]  Liisa-Maija Sainio,et al.  Coopetition for radical innovation: technology, market and business-model perspectives , 2014, Technol. Anal. Strateg. Manag..

[48]  Kazuhiro Asakawa,et al.  R&D Collaborations and Product Innovation , 2010 .

[49]  Dorothy E. Leidner,et al.  Knowledge Management Systems: Issues, Challenges, and Benefits , 1999, Commun. Assoc. Inf. Syst..

[50]  B. Crabtree,et al.  A Template Approach to Text Analysis: Developing and Using Codebooks , 1992 .

[51]  Christine Chevallier,et al.  Competitive intelligence, knowledge management and coopetition: The case of European high-technology firms , 2016, Bus. Process. Manag. J..

[52]  M. C. Jensen,et al.  Specific and General Knowledge and Organizational Structure , 1995 .

[53]  C. Gurau,et al.  The management of coopetitive tensions within multi-unit organizations , 2016 .

[54]  Sylvie Lacoste Coopetition and framework contracts in industrial customer-supplier relationships , 2014 .

[55]  Philip Powell,et al.  SMEs, co-opetition and knowledge sharing: the role of information systems , 2003, Eur. J. Inf. Syst..

[56]  Elias G. Carayannis,et al.  Dynamics of ultra-organizational co-opetition and circuits of knowledge: a knowledge-based view of value ecology , 2014, J. Knowl. Manag..

[57]  Calin Gurau,et al.  Coopetitive strategies in the ICT sector: typology and stability , 2013, Technol. Anal. Strateg. Manag..

[58]  W. Czakon Interorganizational Knowledge Management - towards Coopetition Strategies? , 2009 .

[59]  O. Williamson,et al.  Markets and Hierarchies: Analysis and Antitrust Implications. , 1977 .

[60]  Devi R. Gnyawali,et al.  Sources and management of tension in co-opetition case evidence from telecommunications satellites manufacturing in Europe , 2014 .

[61]  M. Ipe Knowledge Sharing in Organizations: A Conceptual Framework , 2003 .

[62]  B. Tether Who co-operates for innovation, and why: An empirical analysis , 2002 .

[63]  B. Kogut,et al.  What Firms Do? Coordination, Identity, and Learning , 1996 .

[64]  W. Dugger The Economic Institutions of Capitalism , 1987 .

[65]  M. Soekijad,et al.  Conditions for knowledge sharing in competitive alliances , 2003 .

[66]  Devi R. Gnyawali,et al.  Co-opetition between giants: Collaboration with competitors for technological innovation , 2011 .

[67]  Jorge Mejía Quiroga Business Networks in the Colombian Pharmaceutical Industry , 2017 .