Determinants of market research expenditures for new industrial products
暂无分享，去创建一个
[1] Robert G. Cooper,et al. Why new industrial products fail , 1975 .
[2] James H. Myers,et al. Management Control of Marketing Research , 1969 .
[3] Y. Wind,et al. Industrial buying and creative marketing , 1967 .
[4] L. Fourt,et al. New-product decisions , 1966 .
[5] Frank M. Bass. Marketing Research Expenditures: A Decision Model , 1963 .