Using Reputation to Predict Online Psychological Counselor Appointment: Evidence from a Chinese Website

With the rapid growth of social networking in the health industry, the online health community (OHC) has become an important channel for people to conduct mental health care activities. People can seek psychological knowledge to selfeducate, communicate with other patients like them to look for support, or interact with psychological counselors for mental health care services. Online health services belong to credence goods.[1] In the credence market, experts not only provide professional services but also act as the experts who determine how much treatment is necessary, due largely to information