Improvement of Food Quality and Safety in the European Organic and “Low Input” Supply Chain

We report the results of a study concerned with the development of a model of European consumers’ behavioural intentions towards food purchase for six countries. The analytical method employs a structural equation model within the marketing framework of the quality-value-satisfaction-loyalty (QVSL) paradigm. The model is designed to examine the determinants of loyalty for four food products (bread, eggs, tomatoes and yoghurt) and, to permit the specification of country-based models that form the focus of this report.