Gender-based behavioral analysis for end-user development and the ‘RULES’ attributes

This paper addresses the role of gender in End-User Development (EUD) environments and examines whether there are gender differences in performance and in correlations between performance and a set of behavioral attributes. Based on a review of the most prominent EUD-related behavioral Human Computer Interaction (HCI) theories, and the influence of gender on them, it attempts to classify all the gender related behavioral attributes influencing the end-users’ performance. Then, it theoretically selects a subset of these attributes, namely Risk-Perception, Usefulness-Perception,Learning Willingness, Ease-of-Use-Perception, and Self-Efficacy, presents an example application and conducts a basic evaluation testing. The proposed attributes (their initials form the word RULES) can form the basis for the design of EUD-oriented user modeling techniques for gender-neutral self-adaptive software EUD environments.

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