Crowdsourcing, innovation and firm performance

Purpose – The purpose of this paper is to identify whether firms that correctly use crowdfunding tools perform significantly better than firms that do not. For that purpose the authors develop a model that relates crowdfunding, innovation distinctive competences and its potential to create value in the firm. The authors want to know if crowdsourcing has more impact on Schumpeterian distinctive competences or continuous distinctive competences. Another aim is to create a new scale to measure the degree of crowdsourcing introduction in a firm. Design/methodology/approach – Within the knowledge intensive industries, the universe selected was the Chinese population of biotechnology and telecommunications industries. The information on the three variables was collected in a primary study, carried out by mail questionnaire. The questionnaire respondent was the manager of the firm. The measuring instrument was pre-tested in 30 firms, 15 from the biotechnology and 15 from the telecommunications industries. The fi...

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