An Exploratory Study of the IPTV Business in Korea: Issues and Suggestions for the Success

. Introduction. Conceptual Background 2.1 IPTV and Its Global Market 2.2 IPTV in Korea 2.3 Previous Research on IPTV. Research Methodology . Case Study 4.1 Qook TV Business and Services 4.2 Strategic Road Map and Business Performance of Qook TV 4.3 Analysis and Results. Discussion and Implications 5.1 Discussion of Findings 5.2 Implications for Research and Practice 5.3 Concluding Remarks

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