AN EMPIRICAL STUDY OF THE INVESTIGATION OF GREEN SUPPLY CHAIN MANAGEMENT PRACTICES IN THE PHARMACEUTICAL INDUSTRY AND THEIR RELATION DRIVERS, PRACTICES AND PERFORMANCES

This paper aim is Green Supply Chain management (GSCM) of investigation strategy. A study of GSCM can help of economic, social, national security, and environmental goals. Also this study to investigation the green supply chain management practices likely to be adopted by the pharmaceutical industry in India. Which is dominated by reduces, reuse, and recycle, Manufacturing manufacturers, after the implementation of the Restriction of Hazardous Substances and Waste pharmaceuticals material. The relationship between green supply chain management practices and environmental performance and operational performance, as well as financial performance, is studied. The approach of the present research includes a literature review, in depth interviews and questionnaire surveys. The companies in the pharmaceutical industry approved by the International Organization for Standardization 14001 certification in India before January 2012 were sampled for empirical study. Based on a literature review, twelve propositions are put forward. The survey questionnaire was designed with 54 items using literature and industry expert input. An exploratory factor analysis was conducted to derive results from the survey data which included 27 responses. The data analyzed using statistical package for the social sciences, and structural equation modeling was used as a path analysis model to verify the hypothetical construction of the study. The results indicate that the pharmaceutical industry have adopted green supply chain practices in response to the current wave of international green issues and have generated favorable environmental, operational and financial performances for the respective companies.

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