Innovation: web 2.0, online-communities and mobile social networking

Recently, an online social network phenomenon has swept over the Web and the signs say that Social Networking Sites (SNS) are growing in importance not just as places for individuals to communicate, network, and express themselves but also as advertising and marketing vehicles. Combining social networks to the mobile environment is a growing interest as it allows users to be in their online social community despite their mobility. To date, several surveys and studies have brought some insights into this field. However, methods are often not general or detailed enough for evaluation and comparison. In this study we highlight latest trends and evolution of Mobile Social Networking and Online-Communities. The existing research is reviewed and organized to summarize what we know about their usage. This paper concludes with discussion of new developments, challenges and opportunities. There are many opportunities for future research and organizational applications of SNS as SNS adoption grows at incredible rates. What we present in this study can be generalized for other enterprise-grade Social Networks, either for their own business purposes or as a contract job for another company.