The influence of design factors on trust in a bank's website

On the Internet, trust and security issues are important and will become more imp tant as financial transactions continue to grow. ‘Good looking design’ and ‘professionally -designed’ websites influence people to believe that a particular website is trustwor thy. The purpose of this study was: (1) to discover how graphic images on the context of bank websites, especially human photographs, effectively increase trust, (2) to de fine the structure of a website that people prefer to use, and (3) to examine how credibilit y is concerned with colors on a bank website. The methodology used includes developing a bank website prototype design for the three components and designing a self-administered, web-based survey, and it s questionnaires. The results, as determined by this study, revealed distinctions be ween gender and racial groups. There were significant correlations between design el ements and demographic groups (gender and race)

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