Implications of Digital Convergence on Strategic Management

This paper provides a discussion of the consequences of digital convergence on strategic management. In order to show the multiple effects we follow a three-steps approach. First, we investigate the implications on industry structure based on Porters concept of structural analysis of industries. The second step investigates the implications on critical success factors. Finally, we analyze the consequences of digital convergence on the generic strategies. This analysis reveals major conceptual drawbacks of Porter’s generic strategies in INFOCOM. Therefore, we introduce the Dynamic Product Differentiation Strategy which considers the implications of digital convergence and give a guidance for its successful implementation.

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