PoW! Using Social Media to Leverage Research Visibility – ‘Pitch of the Week’ Posts in LinkedIn

“… if I create high quality research, readers and other interested researchers will beat a path to my door”. WRONG. Such an approach worked well in the 19th century and seemingly for much of the 20th century. However, the way of the 21st century is for smart “consumers” of new information to massively filter and strategically skim – and this puts the onus heavily back on the “producers” of research to market their “wares” in clever/honest ways that attract attention and gain visibility. Striving to keep up with the latest trends, the PitchDoctor (first author), has embraced this challenge through a series of “pitch of the week” posts on LinkedIn – focused on the “pitching research” framework of Faff (2015, 2016a). The current paper reviews the PoW series, showcasing a dozen of the more prominent LinkedIn posts.