Facebook user's like behavior can reveal personality

Personality is an important factor that affects human's behavior. In recent years attraction towards online social networks has increased tremendously.Due to its unique features social networks are very suitable platforms for psychological analysis. By investigating 65 facebook users which participated in this research, correlation between personality traits and user liking behavior was observed. Classification algorithms were applied to classify personality traits based on user liking activity. Among classifiers, the SVM classifier outperforms other classifiers in most traits.

[1]  M. Kosinski,et al.  Computer-based personality judgments are more accurate than those made by humans , 2015, Proceedings of the National Academy of Sciences.

[2]  Jennifer Golbeck,et al.  Predicting Personality from Twitter , 2011, 2011 IEEE Third Int'l Conference on Privacy, Security, Risk and Trust and 2011 IEEE Third Int'l Conference on Social Computing.

[3]  Jon Oberlander,et al.  Whose Thumb Is It Anyway? Classifying Author Personality from Weblog Text , 2006, ACL.

[4]  Michal Kosinski,et al.  Mining Facebook Data for Predictive Personality Modeling , 2013, Proceedings of the International AAAI Conference on Web and Social Media.

[5]  P. Costa,et al.  Facet Scales for Agreeableness and Conscientiousness: A Revision of the NEO Personality Inventory☆ , 1991 .

[6]  Nicu Sebe,et al.  Friends don't lie: inferring personality traits from social network structure , 2012, UbiComp.

[7]  Tingshao Zhu,et al.  Big-Five Personality Prediction Based on User Behaviors at Social Network Sites , 2012, ArXiv.

[8]  Lin Qiu,et al.  You are what you tweet: Personality expression and perception on Twitter , 2012 .

[9]  Pushmeet Kohli,et al.  Personality and patterns of Facebook usage , 2012, WebSci '12.

[10]  George P. Knight,et al.  The interplay of traits and motives on volunteering: agreeableness, extraversion and prosocial value motivation , 2005 .

[11]  Sibel Adali,et al.  Actions speak as loud as words: predicting relationships from social behavior data , 2012, WWW.

[12]  Tingshao Zhu,et al.  Predicting Big Five Personality Traits of Microblog Users , 2013, 2013 IEEE/WIC/ACM International Joint Conferences on Web Intelligence (WI) and Intelligent Agent Technologies (IAT).

[13]  Fabio Celli.  Unsupervised Personality Recognition for Social Network Sites , 2012, ICDS 2012.