e-Pharmacy (www.epharmacy.com.au): A Successful Online Pharmacy in Australia

Brett Clark had been pondering the potential of an online pharmacy for some time now. A practising pharmacist with a business interest in three retail pharmacies in the Brisbane metropolitan area, he already thoroughly understood the retail pharmacy business, but knew little about the Internet and electronic commerce. He hired David Vandenberg from a Web development company: ‘The Lab’ to assist him in assessing the viability of an online pharmacy in the Australian market place and to develop a business plan for his proposed Internet Startup: ePharmacy.