A Microtext Corpus for Persuasion Detection in Dialog

Automatic detection of persuasion is essential for machine interaction on the social web. To facilitate automated persuasion detection, we present a novel microtext corpus derived from hostage negotiation transcripts as well as a detailed manual (codebook) for persuasion annotation. Our corpus, called the NPS Persuasion Corpus, consists of 37 transcripts from four sets of hostage negotiation transcriptions. Each utterance in the corpus is hand annotated for one of nine categories of persuasion based on Cialdini's model: reciprocity, commitment, consistency, liking, authority, social proof, scarcity, other, and not persuasive. Initial results using three supervised learning algorithms (Naive Bayes, Maximum Entropy, and Support Vector Machines) combined with gappy and orthogonal sparse bigram feature expansion techniques show that the annotation process did capture machine learnable features of persuasion with F-scores better than baseline.