A New Tool for Supporting Retailers in Advanced Technologies Risk Management

Due to the increasing importance of innovation for maintaining competitive advantages, firms are forced to innovate in each organizational sector. Thus, also retail sector, with emphasis on the points of sale, needs to adopt new strategies for maintaining existing consumers and attracting new ones. Despite this need, there is still a lack of tools for supporting retailers’ decision concerning the introduction of innovations in the store. The aim of our work is to provide a new tool, the Risk/Span of use matrix, which integrates elements from the obsolescence risk analysis concerning a new technology and from Technology Acceptance analysis for supporting retailers in the decision-making process.

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