Where is the sustainable innovation

This paper presents the findings from an exploratory study that looks at current user behaviours and activities, scrutinises motivations and barriers related to product repair. Cultural probes method (Gaver, Dunne, & Pacenti, 1999) is used in order to broadly explore the motivations and drawbacks of users and to inspire them to reflect and report their experiences and concerns about repaired and broken products. Non-professional people who have got broken products, who repaired products and/or who had products repaired are selected for this study. A range of motivation and drawback categories are developed in diverse contexts that suggest opportunities to understand and change user behaviour, through design, to reduce their environmental impact. Furthermore, this study serves as a baseline research for future investigations in how to integrate repair into business models and design process in order to extend product lifespan.