Children's recall of television and print news : A media comparison study

An experiment was conducted (a) to compare children's recall of news information presented either audiovisually or in print, and (b) to establish whether the relative effectiveness of both media in conveying the news is dependent on children's reading proficiency and expectation of a memory test. A sample of 152 4th and 6th graders was presented with a sequence of 5 children's news stories, either in their original televised form or in a printed version. In each condition, half of the children were led to expect a memory test, whereas the other children were not. The results of a cued-recall test indicated that children who had watched the news on television remembered more than those who had received the same news in print, regardless of their reading proficiency or expectation of a memory test.

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