It Does Matter

(WP 15/03 Clave pdf) Some articles lately have hypothesized about IT being a commodity from which firms cannot extract a true competitive advantage anymore. Therefore, according to those authors, the competitive edge would be now in carefully managing IT to reduce costs and avoid overspending. The author rebates these viewpoints using Swanson´s Tri-Core model and proposes a different way to look IT management in the future in order to avoid the current pitfalls.