论文信息 - Commentary on “A Brand Switching Model with Implications for Marketing Strategies” - 字舞流文

Commentary on “A Brand Switching Model with Implications for Marketing Strategies”

Commentary on Colombo, R. A., D. G. Morrison. 1989. A brand switching model with implications for marketing strategies. Marketing Sci.8 1.

Jerome D. Greene

[1] David C. Schmittlein,et al. Generalizing the NBD Model for Customer Purchases: What Are the Implications and Is It Worth the Effort? , 1988 .