Winning in the Women's Health Care Marketplace: A Comprehensive Plan for Health Care Strategists

Preface Acknowledgments The Author The Contributors Part I: The Health Care Gatekeepers: Women Hold the Keys Chapter 1: Understanding the Women's Health Marketplace - John Kaszuba Chapter 2: The Women's Health Movement - Genie James Chapter 3: Consumer Pressure Meets Public Policy - Genie James Chapter 4: Following Women's Dollars - Genie James Chapter 5: Adapting Product Lines and Information Technology for the Consumer - Genie James Part II: Women's Health Care: Mission, Managed Care, and Market Share Chapter 6. Success Factors for Providers of Women's Health Services - Kathleen C. Hanold Chapter 7: Private Sectors and the Women's Health Market - Rita Menitoff Chapter 8: Integrated Systems of Care for Women's Health - Jaynelle F. Stichler Chapter 9: The Social Reconnaissance Approach for Understanding Women's Health - Michael Felix, James Burdine Chapter 10: The Underserved Woman as a Business Consideration - Genie James, Stacy Graham, Laura Reed Chapter 11: Getting the Most From Each Marketing Dollar - Genie James Part III: The Hands Touching the Patients: Models for Care Chapter 12: Physician Integration: When to Partner - Jeffrey B. Persson Chapter 13: Practicing Care: The Nurse Practitioner Model - Cathy Hoot Chapter 14: Employer Strategies: Women in the Workforce - Genie James, Holly E. Owens Chapter 15: Creating Healing Environments for Women - Jaynelle F. Stichler Chapter 16: Women's Health as a Strategic Initiative - Ann Boeke Chapter 17: Medicare Risk: Evolution and Implications for Women - Kim Weiss Chapter 18: Relationship-Centered Care: Hope on the Horizon - Genie James Chapter 19: Conclusion - Genie James Index.