Individual values for protecting identity in social networks

Consequences of loss of identity are severe and abuse by criminal elements is a real threat. Any effort to institute identity protection controls requires a strategic focus where objectives of individuals need to be understood and established. In this paper we undertake an extensive study to develop individual identity protection objectives. Using concepts rooted in value theory and value-focused thinking, we define five fundamental and fourteen means objectives. Our fundamental objectives for identity protection include: Maximizing end user trust; Ensuring development of social networking ethics; Ensuring authenticity of user identity; Maximizing identity management to make social networks useful; Maximizing social networking infrastructure protection. Our means objectives range from protecting individual identity from commercial exploitation to private and public segregation of information and maximizing communication richness. All together the fundamental and means objectives ensure protection of individual identity in social networking environments.

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