ORGANISING COLLABORATIVE PRODUCT DEVELOPMENT ACTIVITIES: A CASE STUDY IN THE DANISH FOOD INDUSTRY

The aim of this thesis is to address the organising of product development activities by Danish food producers in collaboration with industrial customers or other market actors. The thesis studies how food-producing companies in collaboration with their customers define, divide and coordinate the joint product development effort. Furthermore, it ascertains how Danish food companies build routines for organising collaborative product development activities and offers explanations of why this may restrict product innovativeness.

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