Understanding Cross-Cultural Management Interaction: Research into Cultural Standards to Complement Cultural Value Dimensions and Personality Traits

Understanding why critical incidents emerge and interpreting their importance in cross-cultural interactions requires novel constructs of culture. Therefore, we suggest cultural standards as a new tool for research. With reference to the Parsons and Shils' theory of action, we reflect on the interrelations of cultural standards with cultural dimensions and personality traits, which constitute those constructs that are most widely used in the English-language literature. Finally, in the context of management, we develop a model of cross-cultural learning and adjustment, triggered by critical incidents and performance achieved.

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