Building a Sound Company Culture

For small companies just starting out, the priorities are often generating business and completing the work on time, on budget, and in accordance with applicable standards. In the process of fulfilling these goals, it is easy for owners and managers to overlook the importance of cultivating the kind of atmosphere within the company that owners and employees can be proud of, and to which clients will want to return to. To create the kind of corporate culture desired, principles must be guided by integrity, leadership, dedication, and service. Active, hands-on marketing, clear internal communications, and rewards for imaginative solutions are other key elements to creating the right company philosophy.