Memory and Creativity

Although there are many ways to define creativity, creative behavior usually involves a product or response both novel and appropriate to the task at hand. Creative ideas and discoveries often provide new information and perspectives that were not apparent in the past. In contrast, the concept of memory is typically associated with ideas that are not novel or original. Indeed, the act of remembering is an attempt to recreate events and experiences that have occurred in the past. From this perspective, memory and creativity appear to involve very different kinds of activities.

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