SCREENING NEW PRODUCTS FOR POTENTIAL WINNERS
暂无分享,去创建一个
[1] R. Cooper,et al. New product processes at leading industrial firms , 1991 .
[2] Robert G. Cooper,et al. New Products: The Key Factors in Success , 1990 .
[3] Robert G. Cooper,et al. Stage-gate systems: A new tool for managing new products , 1990 .
[4] R. Cooper,et al. New Products: What Separates Winners from Losers? , 1987 .
[5] R. Cooper,et al. 0 0 0 0 An Investigation into the New Product Process : Steps , Deficiencies , and Impact , 1986 .