Radical Practice for Sustainability Development

9 10 Abstract 11 Purpose: The purpose of this paper is to discuss the role of eco innovation in order to achieve sustainable 12 development in manufacturing industries. The outcomes of this paper attempts to describe the main drivers of 13 eco innovation among companies, core categories of eco innovation practices in manufacturing industry and 14 framework of radical and incremental eco product innovation. The last part of the paper provides the insight of 15 the new paradigm for eco innovation research in new millennium particularly in developing countries. 16 Design/methodology/Approach: The selected papers that have been reviewed were retrieved from Google 17 scholar database with high citation index. 18 Findings: Manufacturing acknowledges eco innovation as a pivotal role to attain sustainability development in 19 ecology, economy and society. There are three main drivers that able to boost the manufacturing sustainability 20 namely regulation, responsibility and competition. Four types of eco innovation practices are product, process, 21 marketing and organizations. However, among of them, eco product innovation is highly discussed among 22 scholars in new millennium. Most of high cited literature describes the dimension of radical and incremental 23 literature in four dimensions: modes of changes, economy values, design changes and eco innovation practices. 24 The new research paradigm should discuss on eco innovation management in manufacturing industry. 25 Originality/value: Most of scholars are confused with the correct concept of eco innovation and its relationship 26 towards sustainability development. Therefore, this paper attempts to provide a clear direction on difference 27 between the incremental and radical eco product innovation implementation in manufacturing industry en route 28 for building the sustainable development echoes to economy, ecology and society. 29 30