论文信息 - Strategies of Belgian high-tech firms

Strategies of Belgian high-tech firms

Abstract This survey study replicates a previous study by R. Cooper on the nature and performance of new product strategies. New product strategies as well as performance are analyzed in their constitutive dimensions and related to one another. The analysis reveals a number of factors underlying strategy and performance, but no strategic clusters. The relationship of strategy to performance is seen to differ depending on the size of the firm. This leads us to propose different optimal product innovation strategies for small as compared to large companies.

P. Abeele | I. Christiaens | Piet Vanden Abeele | Ivan Christiaens

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