Marketing information systems in Fortune 500 companies: a longitudinal analysis of 1980, 1990, and 2000

Soon after the MIS concept was formed in the mid-1960s, the marketing function applied it to its own information needs, creating a formal effort called the marketing information system, or MKIS. This study surveys Fortune 500 companies to reveal their pattern in MKIS usage. The findings are compared to two previous studies a decade apart. It provides a gauge of the evolution of computer use not only in marketing but also in large firms. This study is the first where the marketing managers reported a decrease in the existence of an MKIS in their firms. Nonetheless, the study found that many firms are linking their marketing plans with their information resources. Besides telephone, facsimile, and e-mail, electronic commerce is widely adopted in these large firms. Most importantly, many marketers today are using computers and the Internet. They are more and more knowledgeable about computer technologies and actively taking part in creating computer applications to meet their own information needs. # 2001 Elsevier Science B.V. All rights reserved.

[1]  Paul Busch,et al.  Knowledge bases and salesperson effectiveness: A script-theoretic analysis. , 1989 .

[2]  Emily Kay.  Selling enters the information age , 1995 .

[3]  Eldon Y. Li.  Marketing information systems in the top U.S. companies: A longitudinal analysis , 1995, Inf. Manag..

[4]  Badie N. Farah,et al.  The status of marketing information systems, decision support systems and expert systems in the marketing function of U.S. firms , 1991, Inf. Manag..

[5]  Edward W. McLaughlin,et al.  Modeling the Decision to Add New Products by Channel Intermediaries , 1989 .

[6]  Eldon Y. Li.  Marketing information systems in small companies , 1997 .

[7]  Margery Steinberg,et al.  Expert systems: The integrative sales management tool of the future , 1987 .

[8]  James E. Stafford,et al.  Marketing Information Systems: A New Dimension for Marketing Research , 1968 .

[9]  James F. Cox,et al.  Problems in Implementing and Operating a Manufacturing Resource Planning Information System , 1984, J. Manag. Inf. Syst..

[10]  Gary P. Moynihan,et al.  Decision support system for strategic logistics planning , 1995 .

[11]  Jack William Jones,et al.  Information management as perceived by CIOs in three pacific rim countries , 1997 .

[12]  Raymond McLeod,et al.  Marketing Information Systems: Uses in the Fortune 500 , 1982 .

[13]  Raymond McLeod,et al.  Marketing Information Systems: Their Current Status in Fortune 1000 Companies , 1985, J. Manag. Inf. Syst..

[14]  Philip Kotler,et al.  A design for the Firm's marketing nerve center , 1966 .

[15]  Patrick Whitten.  Using IT to Enhance the Role of Market Research , 1991 .

[16]  R. Kelly Rainer,et al.  An Empirical Assessment of the Information Resource Management Construct , 1995, J. Manag. Inf. Syst..

[17]  D. B. Montgomery,et al.  Marketing Decision-Information Systems: An Emerging View , 1970 .

[18]  D. E. Schnedler.  Customer behavior and product positioning , 1996 .

[19]  Eldon Y. Li,et al.  Marketing Information Systems in the Fortune 500 Companies: Past, Present, and Future , 1993, J. Manag. Inf. Syst..

[20]  William R. King,et al.  Environmental Information Systems for Strategic Marketing Planning , 1974 .

[21]  Cynthia Mathis Beath,et al.  Competitive Information Systems in Support of Pricing , 1986, ICIS.

[22]  William R. King,et al.  Strategic Planning for Information Resources: The Evolution of Concepts and Practice , 1988 .

[23]  Jong-min Choe,et al.  The Relationships among Performance of Accounting Information Systems, Influence Factors, and Evolution Level of Information Systems , 1996, J. Manag. Inf. Syst..