Understanding Firm, Physician and Consumer Choice Behavior in the Pharmaceutical Industry
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Andrew T. Ching | Thomas J. Steenburgh | D. Wittink | P. Leeflang | Puneet Manchanda | Min Ding | J. Wieringa | Natalie Mizik | S. Misra | Sridhar Narayanan | Xiaojing Dong | M. Wosinska | Ying Xie | P. Cleanthous