A New Perspective on Visual Design within Information Systems

This chapter proposes that the Information Systems (IS) discipline can serve as a reference discipline for the Visual Design discipline and that visual design can reciprocate as a reference discipline for IS. To this end, it offers a pluralistic framework of Visual Systems Design (VSD) where the primary focus is on how the Visual Design discipline utilizes the intellectual know-how of IS concerning systems development. Because visual design is part of the aesthetic paradigm where interpretivism rules and IS is contained in the positivist paradigm, the chapter employs a multi-paradigm, theory-building approach to bridge these two paradigms and their constituent disciplines. The implications of VSD are discussed in the remainder of the chapter.

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