Vagueness of the Visual Transmission in Advertisement Design

The background of the vagueness of the visual transmission in advertisement design was introduced and the main characteristics of the vagueness were summarized combined with design.Based on the research of modern advertisement design,it was found that the vagueness is permeating in the field of design gradually,and has formed concrete expression techniques,such as allomerism,ambivalent space.We can reach a higher realm of advertisement design by the synthetic application of these techniques and continuous creation.