Modelling Internet Security Software Usage among Undergraduate Students: A Necessity in an Increasingly Networked World

Purpose The aim of this research is to analyse the impact of relative advantage, compatibility, ease of use, visibility, voluntariness, image, result demonstrability, and trialability on intention to use Internet security software using a model developed based on perceived characteristics of innovation by Moore and Benbasat (1991) among undergraduate students. Design/methodology/approach Using an intercept survey method 425 responses was collected from a Malaysian public university using a closed questionnaire which was gotten from the literature. We used the SmartPLS software which is a second generation structural equation modeling software that can be used to model latent variables with negligible requirements. Findings The results show that relative advantage, compatibility, visibility, voluntariness, result demonstrability and trialability had positive effect on use of Internet security software while ease of use and image was not significant. Research limitations/implications The most important pred...

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