Understanding the Value of Reputation Systems in Enterprise Social Media (ESM)-Mutual Influence Between Online and Offline Performance

One major concern that organizations face when deploying Enterprise Social Media (ESM) platforms is that of how to encourage employees' engagement within the system. Reputation systems that gamify the adoption process are incorporated into many ESM to inculcate employee engagement with the ESM. This study seeks to understand the dynamic between employees' online and offline performance by examining the research question: What are the impacts of reputation systems on the mutual influence between employees' online performances in ESM and their offline performances such as job performance? We take a performative view of online and offline identities and utilize "embodied entities" to connect the offline performance and online performance. The research will conduct a mixed-method case study to examine ESM and reputation system use in a large international organization. This RIP will present the motivations, theoretical framework, research model, and intended research design. (Less)

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