Educating entrepreneurs in practical methods with design practices as a guide

This paper argues for the incorporation of design principles into entrepreneurship education. The paper makes the case that design as a topic is analogous to entrepreneurship. The paper starts by discussing entrepreneurship as a topic and expanding on how traditional methods of teaching entrepreneurship are no longer appropriate. It then sets out to discuss the general underlying principles behind design methods. In the discussion the paper expands on how design based tools can be used to encourage students of entrepreneurship to find potential customer’s needs, prototype businesses and evolve their thinking around potential opportunities. The article aims to build on a trend of incorporating design methods into entrepreneurship by adding to the discussion around methods that are appropriate for teaching entrepreneurship.

[1]  Peter Sims,et al.  Little Bets: How Breakthrough Ideas Emerge from Small Discoveries , 2011 .

[2]  J. Cope,et al.  Toward a Dynamic Learning Perspective of Entrepreneurship , 2005 .

[3]  L. Kolvereid,et al.  The Business Gestation Process of Novice, Serial, and Parallel Business Founders , 1998 .

[4]  F. Marton,et al.  ON QUALITATIVE DIFFERENCES IN LEARNING: I—OUTCOME AND PROCESS* , 1976 .

[5]  Francis J. Greene,et al.  The determinants and growth implications of venture creation speed , 2008 .

[6]  Richard N. Cardozo,et al.  A theory of entrepreneurial opportunity identification and development , 2003 .

[7]  Norris F. Krueger,et al.  What Lies Beneath? The Experiential Essence of Entrepreneurial Thinking , 2007 .

[8]  Uladzimir Kamovich,et al.  10 When theory is invisible and hidden in practice: a qualitative study of one entrepreneurship course , 2016 .

[9]  David Rae,et al.  Practical theories from entrepreneurs' stories: discursive approaches to entrepreneurial learning , 2004 .

[10]  Charles S. Peirce,et al.  Pragmatism as a Principle and Method of Right Thinking: The 1903 Harvard Lectures on Pragmatism , 1997 .

[11]  Newton M. Campos.  The Lean Startup: How today's entrepreneurs use continuous innovation to create radically successful businesses , 2014 .

[12]  Luke Pittaway,et al.  Assessment: Examining Practice in Entrepreneurship Education , 2012 .

[13]  R. Duane Ireland,et al.  ANTECEDENTS, ELEMENTS, AND CONSEQUENCES OF CORPORATE ENTREPRENEURSHIP STRATEGY. , 2003 .

[14]  David Dunne,et al.  Design Thinking and How It Will Change Management Education: An Interview and Discussion , 2006 .

[15]  William B. Gartner,et al.  A Conceptual Framework for Describing the Phenomenon of New Venture Creation , 1985 .

[16]  B. Honig,et al.  Institutional forces and the written business plan , 2004 .

[17]  Lisa K. Gundry,et al.  Intuition versus Analysis? Testing Differential Models of Cognitive Style on Entrepreneurial Self–Efficacy and the New Venture Creation Process , 2009 .

[18]  R. Baron.  Cognitive mechanisms in entrepreneurship: Why and when enterpreneurs think differently than other people , 1998 .

[19]  Gillian Pritchett.  Value Proposition Design: How to Create Products and Services Customers Want , 2014 .

[20]  J. Barney,et al.  Resource‐Based Theory and the Entrepreneurial Firm , 2017 .

[21]  Suna Løwe Nielsen,et al.  DesUni: university entrepreneurship education through design thinking , 2014 .

[22]  Sara L. Beckman,et al.  Innovation as a Learning Process: Embedding Design Thinking , 2007 .

[23]  Jeanne Liedtka,et al.  Designing for Growth: A Design Thinking Tool Kit for Managers , 2011 .

[24]  西平 直,et al.  アイデンティティとライフサイクル = Identity and the life cycle , 2011 .

[25]  J. Burgoyne.  Learning from experience , 1995 .

[26]  Kirsten Foss,et al.  The Entrepreneurial Organization of Heterogeneous Capital , 2007 .

[27]  D. Kolb.  Experiential Learning: Experience as the Source of Learning and Development , 1983 .

[28]  Heidi M. Neck,et al.  Entrepreneurship education: known worlds and new frontiers , 2011, IEEE Engineering Management Review.

[29]  Robert A. Baron,et al.  How entrepreneurs acquire the capacity to excel: insights from research on expert performance , 2010 .

[30]  Lowell W. Busenitz,et al.  The Central Question in Entrepreneurial Cognition Research 2007 , 2007 .

[31]  Pekka Abrahamsson,et al.  A Simultaneous, Multidisciplinary Development and Design Journey - Reflections on Prototyping , 2015, ICEC.

[32]  Martin Steinert,et al.  ‘Finding one’s way’: Re-discovering a hunter-gatherer model based on wayfaring , 2012 .

[33]  David G. Sirmon,et al.  A Model of Strategic Entrepreneurship: The Construct and its Dimensions , 2003 .

[34]  Thomas Hoholm,et al.  Studying innovation processes in real-time: The promises and challenges of ethnography , 2011 .