Winning the Hearts and Minds of Business Intelligence Users: The Role of Metadata

Business Intelligence (BI) applications are strategic decision support systems that are significantly underutilized in many organizations. We propose that adoption and use can be improved by designing BI applications that provide users with high-quality metadata (i.e. information about the meaning, quality, location, and lineage of decision support data). Metadata’s value is that it positively influences user attitudes towards data as measured by cognition and affect.

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