The Application of Colors in the Packaging of Cosmetics

Based on the Nanchang cosmetics consumer market as an example,it used the random sampling investigation to analyze the relationship between cosmetics packaging design color and consumers' age,sex,regional culture of the consumption market,the brand's own culture.According to the results of the survey on cosmetics packaging color design,it put forward some design suggestions,and then illustrated correct designing of the color in cosmetics packaging which can stimulate the consumption,shape brand and create more value for the enterprise.