Effects of mass media action on the Axelrod model with social influence.

The use of dyadic interaction between agents, in combination with homophily (the principle that "likes attract") in the Axelrod model for the study of cultural dissemination, has two important problems: the prediction of monoculture in large societies and an extremely narrow window of noise levels in which diversity with local convergence is obtained. Recently, the inclusion of social influence has proven to overcome them [A. Flache and M. W. Macy, e-print arXiv:0808.2710]. Here, we extend the Axelrod model with social influence interaction for the study of mass media effects through the inclusion of a superagent which acts over the whole system and has non-null overlap with each agent of the society. The dependence with different parameters as the initial social diversity, size effects, mass media strength, and noise is outlined. Our results might be relevant in several socioeconomic contexts and for the study of the emergence of collective behavior in complex social systems.

[1]  G. G. Stokes.  "J." , 1890, The New Yale Book of Quotations.

[2]  Steven Durlauf,et al.  Growing artificial societies , 1997, Complex.

[3]  R. Axelrod.  The Dissemination of Culture , 1997 .

[4]  G. Nigel Gilbert,et al.  Simulation for the social scientist , 1999 .

[5]  Marsili,et al.  Nonequilibrium phase transition in a model for social influence , 2000, Physical review letters.

[6]  Yasufumi Shibanai,et al.  Effects of Global Information Feedback on Diversity , 2001 .

[7]  Eric Bonabeau,et al.  Agent-based modeling: Methods and techniques for simulating human systems , 2002, Proceedings of the National Academy of Sciences of the United States of America.

[8]  R. Keith Sawyer,et al.  Artificial Societies , 2003 .

[9]  Raúl Toral,et al.  Global culture: a noise-induced transition in finite systems. , 2003, Physical review. E, Statistical, nonlinear, and soft matter physics.

[10]  Raúl Toral,et al.  Nonequilibrium transitions in complex networks: a model of social interaction. , 2003, Physical review. E, Statistical, nonlinear, and soft matter physics.

[11]  Steven F. Railsback,et al.  Individual-based modeling and ecology , 2005 .

[12]  Dirk Jacobmeier.  Multidimensional Consensus Model on a BARABÁSI-ALBERT Network , 2004, cond-mat/0411350.

[13]  M. G. Cosenza,et al.  Nonequilibrium transition induced by mass media in a model for social influence. , 2005, Physical review. E, Statistical, nonlinear, and soft matter physics.

[14]  Robert L. Goldstone,et al.  Computational models of collective behavior , 2005, Trends in Cognitive Sciences.

[15]  Timoteo Carletti,et al.  How to make an efficient propaganda , 2006 .

[16]  M. G. Cosenza,et al.  Local versus global interactions in nonequilibrium transitions: A model of social dynamics. , 2006, Physical review. E, Statistical, nonlinear, and soft matter physics.

[17]  J. Candia,et al.  Effects Of Mass Media And Cultural Drift In A Model For Social Influence , 2006, physics/0611189.

[18]  V. Eguíluz,et al.  Homophily, Cultural Drift, and the Co-Evolution of Cultural Groups , 2006, physics/0609213.

[19]  S. Redner,et al.  Non-monotonicity and divergent time scale in Axelrod model dynamics , 2007 .

[20]  Nino Boccara.  Is it Possible to Control the Spread of a Globalized Culture? , 2007, J. Cell. Autom..

[21]  Juli'an Candia,et al.  Mass media influence spreading in social networks with community structure , 2008, 0806.1762.

[22]  Arezky H. Rodríguez,et al.  INDUCED MONOCULTURE IN AXELROD MODEL WITH CLEVER MASS MEDIA , 2009 .

[23]  José F. Fontanari,et al.  Culture–area relation in Axelrod’s model for culture dissemination , 2009, Theory in Biosciences.

[24]  Y Moreno,et al.  Residential segregation and cultural dissemination: an Axelrod-Schelling model. , 2009, Physical review. E, Statistical, nonlinear, and soft matter physics.

[25]  Tobias Galla,et al.  Effects of noise and confidence thresholds in nominal and metric Axelrod dynamics of social influence. , 2007, Physical review. E, Statistical, nonlinear, and soft matter physics.

[26]  S. Fortunato,et al.  Statistical physics of social dynamics , 2007, 0710.3256.

[27]  Vito Latora,et al.  Dynamical organization towards consensus in the Axelrod model on complex networks. , 2010, Physical review. E, Statistical, nonlinear, and soft matter physics.

[28]  Lucas R. Peres,et al.  The mass media destabilizes the cultural homogenous regime in Axelrod's model , 2009, 0910.0866.

[29]  R. Axelrod.  The Complexity of Cooperation , 2011 .

[30]  Miao‐kun Sun,et al.  Trends in cognitive sciences , 2012 .