Introduction to the Special Issue: Marketing of High-Technology Products and Innovations

We are pleased to introduce this special issue of the Journal of Marketing Theory and Practice on the marketing of high-technology products and innovations. The papers featured in this special issue are varied in focus, theory, methods, and implications. Prior to describing the papers in more detail, we describe the reason for the special issue.

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[2]  Jacob Goldenberg,et al.  Riding the Saddle: How Cross-Market Communications Can Create a Major Slump in Sales , 2002 .

[3]  Allen M. Weiss,et al.  Buying Modular Systems in Technology-Intensive Markets , 2003 .

[4]  Bernard J. Jaworski,et al.  Market-driven versus driving markets , 2000 .

[5]  R. Chandy,et al.  The Incumbent's Curse? Incumbency, Size, and Radical Product Innovation , 2000 .

[6]  James F. Doyle,et al.  Radical Innovation: how mature companies can outsmart upstarts , 2001, UBIQ.

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[8]  Raj Mehta,et al.  An Investigation into the Antecedents of Organizational Participation in Business-to-Business Electronic Markets , 2001 .

[9]  Gerard A. Athaide,et al.  Understanding New Product Co-Development Relationships in Technology-Based, Industrial Markets , 2003 .

[10]  Yikuan Lee,et al.  New product launch strategy for network effects products , 2003 .

[11]  Peter R. Dickson,et al.  The Dubious Origins of the Sherman Antitrust Act: The Mouse that Roared , 2001 .

[12]  R. Chandy,et al.  What Will the Future Bring? Dominance, Technology Expectations, and Radical Innovation , 2003 .

[13]  Mary Jo Bitner,et al.  Self-Service Technologies: Understanding Customer Satisfaction with Technology-Based Service Encounters , 2000 .

[14]  Massimo Scanziani,et al.  Competing on the edge , 2002, Trends in Neurosciences.

[15]  P. Kotler,et al.  From market driven to market driving , 2000 .

[16]  David A. Aaker,et al.  The Value Relevance of Brand Attitude in High-Technology Markets , 2001 .

[17]  Melissa A. Schilling.  Technology Success and Failure in Winner-Take-All Markets: The Impact of Learning Orientation, Timing, and Network Externalities , 2002 .

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[19]  Allen M. Weiss,et al.  Marketing in Technology-Intensive Markets: Toward a Conceptual Framework , 1999 .

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[21]  Ronald K. Mitchell,et al.  Relationship Prioritization for Technology Commercialization , 2003 .

[22]  Jakki J. Mohr,et al.  Marketing of High-Technology Products and Innovations , 2001 .

[23]  Rajendra K. Srivastava,et al.  The Integrated Networks Model: Explaining Resource Allocations in Network Markets , 2003 .

[24]  Anne S. Miner,et al.  The Impact of Organizational Memory on New Product Performance and Creativity , 1997 .

[25]  Mark Billinghurst,et al.  Crossing the Chasm , 2001 .

[26]  Mary Jo Bitner,et al.  Implementing successful self-service technologies , 2002 .

[27]  Venkatesh Shankar,et al.  Network Effects and Competition: An Empirical Analysis of the Home Video Game Industry , 2002 .

[28]  S. Sarin,et al.  Strategic Use of Bundling for Reducing Consumers’ Perceived Risk Associated with the Purchase of New High-Tech Products , 2003 .

[29]  R. Chandy,et al.  Sources and Financial Consequences of Radical Innovation: Insights from Pharmaceuticals , 2003 .

[30]  S. Sarin,et al.  From Market Driven to Market Driving: An Alternate Paradigm for Marketing in High Technology Industries , 2003 .

[31]  Allen M. Weiss,et al.  Investment in technological innovations: An option pricing approach , 1997 .

[32]  D. Lehmann,et al.  Multigeneration innovation diffusion: The impact of intergeneration time , 2003 .

[33]  V. Mahajan,et al.  An analysis of e-business adoption and its impact on business performance , 2003 .

[34]  R. Chandy,et al.  Organizing for Radical Product Innovation: The Overlooked Role of Willingness to Cannibalize , 1998 .

[35]  Heath McDonald,et al.  Behavioral versus Demographic Predictors of Early Adoption: A Critical Analysis and Comparative Test , 2003 .

[36]  A. Rangaswamy,et al.  Technological Opportunism and Radical Technology Adoption: An Application to E-Business , 2002 .

[37]  John L. Craig,et al.  Innovation or Multiple Copies of the Same Lottery Ticket: The Effect of Widely Shared Knowledge on Organizational Adaptability , 2003 .

[38]  Melissa A. Schilling.  Technological Leapfrogging: Lessons from the U.S. Video Game Console Industry , 2003 .