Proceedings of the NIPS 2005 Workshop on Machine Learning for Implicit Feedback and User Modeling

Eyetools was born in 2000 out of the Stanford University Advanced Eye Interpretation Project. After seeing the business value of eyetracking resulting from the Stanford-Poynter Project, a collaborative study between the Poynter Institute and Stanford University’s Department of Communications around the viewing of online news sites, founder Greg Edwards spun out Eyetools. Since then, Eyetools’ pioneering work in inferring mental state from eye movements and visualizing eyetracking data has led to several key patents in the area, and has enabled eyetracking to be put into use more easily by an ever expanding number of companies and people. Eyetools’ roots in Human-Computer Interaction began in 1995 ∗PASCAL Invited Talk

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