How to profit through catalog marketing

Go step by step through every aspect of starting and running a consumer or business to business catalog operation with How to Profit Through Catalog Marketing. Presents all of the information you need in order to: -- Find market niches-- Design and produce catalogs that sell-- Select profitable mailing lists-- Use sweepstakes, coupons, and other promotional techniques to generate sales-- Manage order intake, fulfillment, and inventory-- Estimate costs and project sales-- Provide service that brings customers back